Withnell's online shopping innovation needed its own brandmark. The main design is used for showroom posters, online advertising, and all print work. We also handle Withnell's TV and video work. We animated the logo in a short clip (see Withnell February TV) to form the brand signature.
The logo and character development includes basic animation for TV and video usage.
Our client, Salem Women's Clinic, created Bella Rose Medispa as a natural extension to their GYN practice. We created a unique look for each, but they look great together.
The Withnell Dodge February TV spot uses the Shortcut logo animation we mentioned earlier on this site.
The website is Salem's own online shopping destination, offering half-off deals from Salem's merchants. At this writing - a bit shy of the two-month mark, the site boasts more than 10% of Salem's population as unique visitors.
T-shirt, business cards, and trade show signage announce that something special is coming
TV launch advertising for the website. Launch day broadcast was coordinated with digital billboards (right).
Quarterly magazine for women inspires them to look and feel their best. Both informative and fun to read, it promotes the aesthetic services at Bella Rose Medispa by featuring local women's transformations.
Accompanied by the online version which features expanded articles and events (right). See bellarosemedispa.com
The Vue is an event venue focusing on weddings, so most of our advertising focuses on the bride-to-be. We ran a large ad in Oregon Bride magazine, and were nominated by the magazine as Best New Venue of 2011.
We created a series of postcards featuring weddings at the Vue for mailing and handouts at wedding shows. Future brides ask for the whole set to get ideas for their wedding.
We write, film, and produce more than 30 TV commercials for Withnell each year. Here's the January Hyundai episode.
Designed an updated look for Bio-Botanical that appealed to health care professionals and portrayed what they were all about—healing through botanicals. We used the botanicals found within each product to visually represent the brand.
The catalog gives a brief overview of each product and the corresponding website expands on it, providing education and resources to assist health care providers.